The objective was to develop a distinctive regional branding strategy for Subaru, positioning each model with clarity while enhancing overall brand perception across markets. To achieve this, we crafted multi-channel strategies for Tan Chong Motor Singapore, the exclusive distributor of Subaru, delivering tailored positioning for each model. Bold and quirky creative concepts, vibrant visuals, and strong storytelling formed the heart of our approach. These campaigns resonated deeply with audiences across the region, driving high engagement, increasing sales, and strengthening Subaru’s brand reputation across Southeast Asia.